Business
Oprah, Jay-Z cash in as Oatly surges in Wall Street debut – Sydney Morning Herald
Backed by the likes of Oprah Winfrey and Jay-Z, the Swedish oatmilk maker soared on its debut.
Much of the demand is being led by millennials and generation Z consumers, who are more than willing to spend on sustainable products that are also healthy.
In 2020, US plant-based retail sales hit $US7 billion, up 27 per cent year-on-year, according to a report by the Good Food Institute and the Plant-Based Foods Association (PBFA).
Oatly was created 30 years ago in Sweden. Credit:AP
Sustainability theme
Oatly, founded by brothers Rickard and Björn Öste in 1990, has benefited from surging interest…
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