Open Colleges appoints The Monkeys as lead creative – Mumbrella

Open Colleges has appointed The Monkeys as its lead creative agency.
The agencys first piece of work for the online learning business launches this week, with a message to prospective students Everything could happen.
Open Colleges fills the hole in The Monkeys client list left by the University of Sydney, which shifted its creative to M&C Saatchi in January. It is also the latest in a series of account wins for the agency, beginning with Drink Wise in December last year, and including the Australian Grand Prix Corporation,  Tourism Western Australia and Rebel.
The campaign celebrates Open Colleges 125 years in education and challenges Australians to turn their potential and ambitions into a reality.
Open Colleges executive general manager customer experience, Jeff Lim, praised The Monkeys and the campaign.
Our new agency partner The Monkeys recognises that when students are starting out, its easy for them to be overcome by the range of possibilities ahead. The agency has created an effective campaign to let all Australians know were here to support and guide them along their educational journey, Lim said.
The Monkeys Group CEO and co-founder, Mark Green, said: We are excited to partner with Australias original distance educator to help get the message out to all Australians that online study is a valuable and flexible option for those seeking to up-skill and improve their career opportunities.
Last week, The Monkeys hired Thomas Marcusson as creative director.
Credits
Client: Open CollegesExecutive General Manager Customer Experience: Jeff LimSenior Marketing Manager: Odette Mulqueeney
Creative Agency: The Monkeys, part of Accenture InteractiveExecutive Creative Director: Vince LaganaCreative Director: Scott DettrickArt Director: Katie KiddCopywriter: Charlotte TaylorGroup CEO & Co-founder: Mark GreenManaging Director: Matt MichaelGroup Content Director: Ciaran Miller-StubbsContent Director: Victoria ZourkasSenior Content Manager: Greig CarlowExecutive Planning Director: Fabio BurestiHead of Planning: Hugh MunroStrategic Planner: Henry BilsonHead of Production: Penny BrownSenior Broadcast Producer: Rebekah LawsonBroadcast Producer: Cathryn CooperSenior Integrated Producer: Tanith Williamson
Production Company: RabbitDirector: Daniel MitchellExecutive Producer: Lucas JennerExecutive Producer: Alex HayProducer: Marcus ButlerDOP: Danny Ruhlmann
Music & Sound: Song ZuMusical Director: Ramesh SathiahComposer: Adrian SergovichSound Designer: Simon KaneSound Producer: Katrina AquiliaPost Production: White Chocolate

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