Technology
Online advertisers take on Google with their own third-party cookie alternative | Engadget – Engadget
Online advertisers have come up with their own ad tracking alternative to Google’s FLoC.
When Google announced its plans to stop supporting third-party cookies for ads, a move away from tracking users based on their individual browsing history to create personalized ads, it was like a nuclear bomb for the online advertising industry. Yesterday, Google started officially testing its alternative solution, FLoC (Federated Learning of Cohorts), which anonymously serves ads to groups based on similar behavior. The major problem for the ad industry? FLoC is entirely Google’s creation, which…
-
Noosa News22 hours agoMeet Chad Burgess, Pauline Hanson’s One Nation Party
-
Noosa News23 hours agoWestern Queensland graziers begin grim stock count after catastrophic floods
-
General21 hours agoTyler Wright soaks up Bells Beach return as poor conditions at Rip Curl Pro sees men’s opening round called off
-
General21 hours agoTruck driver charged with causing death by dangerous driving after highway crash