Entertainment
Officeworks draws on ‘tired stereotypes’: Mums celebrate school supplies while dads play cricket – Mumbrella
Officeworks is targeting mothers and fathers separately in two editions of its back to school ads created by AJF Partnership, running on TV, radio, digital and…
Officeworks is targeting mothers and fathers separately in two editions of its back to school ads created by AJF Partnership, running on TV, radio, digital and social media.
The first spot features a group of women celebrating having completed new school year shopping, while three young girls squeal over a range of pink, glittery lunch boxes and stationery. The second ad shows a pair of dads playing backyard cricket with their sons, with each age group reflecting on the others excitement for the…
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