Technology
Number of Australians listening to radio on their mobile phones up 25% – Mediaweek
• Some 9% of listeners tuned in via a PC or tablet, and 7% used a smart speaker.
The commercial radio industry has reported a strong year on year increase in the number of Australians listening to radio on their mobile phones.
Nearly 2.5 million people, or 17% of the population in the five metro markets, listened to live and local radio via their phones at some point each week in the December quarter, industry body Commercial Radio Australia said.
The number of listeners tuning in via mobile was up 25% compared to the same period a year ago. There were also increases in listeners…
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