General
NT government encourages tourists to ‘Seek Different’ in new lifeline for struggling sector
The Northern Territory government is spending $2.5 million on a new tourism campaign as it throws another lifeline to a sector whose financial recovery is expected to take years.
Key points:
- The NT tourism industry has lost an estimated $1.3 billion to COVID-19
- A new ad campaign has been launched to help the sector recover
- The initiative is aimed at attracting interstate visitors to the Northern Territory
Coronavirus lockdowns and travel restrictions have ravaged local tourism operators, with Tourism NT pointing to recent figures showing a 62 per cent drop in domestic overnight visits to the NT.
“That doesn’t take into consideration the international visitation losses, which from later this month will be a whole year of lost international…
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