Technology
Nothing company now owns the Essential brand, for some reason – The Verge
Nothing, the new company started by ex-OnePlus executive Carl Pei, has apparently acquired the branding for Essential in the UK, according to a report from 9to5Google….
Carl Peis new startup has bought the branding from Andy Rubins dead startup
The Nothing brand logo
Image: Nothing
Nothing, the recently-launched startup from former OnePlus executive, Carl Pei, has acquired the Essential brand, according to a report from 9to5Google citing filings at the UK Intellectual Property Office. Essential, of course, was the company started by Android creator Andy Rubin after he left Google. It launched a single smartphone before shuttering its doors due to poor sales performance….
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