Technology
Not Feeling It This Year? Apple’s Delightful Holiday Ad With Tierra Whack Will Cheer You Up – Muse by Clio
When big joy comes in small packages
The spot was directed by Prettybird’s Calmatic, who won the Grammy last winter for best music video for directing “Old Town Road” for Lil Nas X.
Thematically, it harkens back to two Apple spots from 2018. Most notably, it feels like a sequel to Spike Jonze’s famous film with FKA twigs, who likewise returned home in a gloomy mood only to be rejuvenated by music coming from her HomePod (she also ended up dancing with a second version of herself). In featuring original music from an up-and-coming…
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