Business
Non-Alcoholic Guinness Marks A Huge Step For The Irish Brewer – Boss Hunting
Non-alcoholic Guinness is the result of four years experimenting with the iconic recipe, and the next big brand to take the zero-alcohol leap.
A non-alcoholic Guinness may go against instinct, but for the past four years, the famed St Jamess Gate brewery has been attempting to balance the flavour of their legendary stout with a sobering 0.0% ABV.
All of that development has finally paid off for the Irish brewer, who is gearing to roll out ‘Guinness 0.0’ to supermarkets across the UK as early as this week. It’s a big nod to the sober curious movement which has sprouted significant demand for non-alcohol, lower-calorie beverages amongst…
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