Technology
No, Facebook Didn’t Kill Signal’s Ads that Show How Much Facebook Knows About You. The Truth Is Much Worse – Inc.
Signal did the one thing no marketer should ever do.

Earlier this week, I came across a blog post from Signal, the encrypted messaging app. I’ve written about Signal previously when it became the most popular app in the iOS App Store earlier this year.
Signal competes directly with WhatsApp and Facebook and is widely considered a more privacy-friendly messaging app because of its encryption and the fact that it doesn’t monetize user data. The blog post highlighted that fact by describing the company’s attempt to run targeted ads on Instagram, which…
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