Nine to relaunch Drive and retire Car Advice: ‘The ideal number of brands for our consumers and clients is one’ – Mumbrella

Nine is combining its automotive platforms under the Drive brand, announcing it will relaunch the platform as part of a major strategic product rollout that will see the Car Advice brand retired in 2021.
The relaunched Drive brand has been created by branding agency Principals, created to position Drive as the dominant consumer brand for its digital automotive offering.
Drives Rebranded Logo
Drive and Car Advice have shared content, product and commercial functions across their separate platf…

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