Business
Nine in 2021: An industry-first Adobe data partnership, Powered expansion and 9Galaxy across radio – Mumbrella
Nine has announced a new data partnership with Adobe, creating Audience Match, the first of its kind in Australia. The agreement will allow marketers to activate people-based audiences across all of Nine’s properties using Adobe’s data management platform Ado…
Nine has announced a new data partnership with Adobe, creating Audience Match, the first of its kind in Australia. The agreement will allow marketers to activate people-based audiences across all of Nines properties using Adobes data management platform Adobe Audience Manager and Nines 13m registered users.
The announcement came as part of Nines 2021 upfronts event, which also saw the company announce an expansion of its Powered division and the ability to buy radio on 9Galaxy.
Adobes Suzanne …
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