Entertainment
Nike’s diversity advert causing a backlash in Japan – BBC News
The sportswear giant is facing criticism online, but it could work in its favour with more sales.
By Justin HarperBusiness reporter, BBC News
Nike is facing a backlash in Japan over an advert which highlights racial discrimination in the country.
The video shows the “real life experience” of three young soccer players from mixed heritage.
It has about 25 million views on social media and almost 80,000 shares.
But it has sparked fierce debate as Japan is unaccustomed to openly discussing sensitive issues such as race, with some questioning whether a foreign brand should have waded in.
Nike Japan…
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