Sport
Nike launched an advert highlighting racism in Japan. Now it’s facing calls for a boycott – SBS News
The ad has garnered a wave of praise but also a sharp negative response, including calls to boycott the company.
A Nike advert highlighting racism and bullying in Japan has caused a stir on social media, with some users even calling for a boycott of the company.
Nike, which sponsors biracial Japanese tennis star Naomi Osaka, released the two-minute commercial on Monday and it has since racked up more than 14 million views on Twitter.
The Japanese-language clip, titled “Keep Moving: Yourself, the Future”, shows three teenage girls of mixed or non-Japanese heritage being bullied at school before finding confidence…
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