Nike gets local with new Nike Unite store concept

Nike has unveiled another new core retail format as it continues on its path of reducing its channel partners and focusing on its own stores on and offline. 

Nike Unite has been designed as a “community centrepiece” to help locals connect more closely with sport, offering “new in-and-out-of-store experiences, rooted in serving people the most valuable sport destination in their community”, the company said in a statement.

Joining the Nike House of Innovation, Nike Rise and Nike Live concepts, nine Nike Unite stores will open this year, all designed to reflect the “heart and spirit” of the local community. 

In Asia, a Nike Unite store has already opened in Namyangju in South Korea’s Gyeonggi Province and…