Business
Nightmare scenario: alarm as advertisers seek to plug into our dreams – The Guardian
After Coors sought to steer unconscious minds to thoughts of beer, scientists have called for curbs on ‘targeted dream incubation’…
When brewing giant Coors launched a new advertising campaign earlier this year, the format came as a surprise to many. The company was planning to infiltrate peoples dreams to get them to buy, and presumably drink, Coors beer.
Coors encouraged people to…
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