Nick McArdle column: Inside Australia’s unprecedented rugby broadcast deal with Nine and Stan Sport – Wide World of Sports

“Build it and they will come.” If only it was that simple.
Build it, make it world’s best using state of the art technology while employing some of the game’s sharpest minds and characters, and only then are you beginning to create a broadcast to capture the imagination of rugby fans young and old.
That’s been the challenge faced by Nine’s Wide World of Sports and Stan Sport in the months since a new broadcast deal was announced in early November. For the first time since the dawn of the professional…

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