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New Zealand tourism campaign tells tourists to ‘do something different’

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New Zealand has a message for all the tourists posing, gazing out at sunsets, the couples taking that behind-the-back-holding-hands photo: You’re boring, and we hate you.

Maybe hate is too strong a word. But the Land of the Long White Cloud is definitely sick of seeing the same old tired tourist snaps, day in, day out.

So it’s throwing down the challenge: Do something different for your next holiday snap.

That’s the basis of the country’s latest tourism campaign, which launched on…



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