General
New Super Netball broadcast deal close, with hopes it will drive growth for other sports
Netball Australia is close to finalising a record-breaking broadcast deal for the sport’s Super Netball competition, with the Nine Network and Foxtel expected to outbid other outlets keen on accessing the sport’s unrivalled double-digit percentage audience growth.
Key points:
- Netball Australia has doubled its business from $14 million to $28 million since 2017
- Super Netball and the Diamonds national side have driven revenue
- Super Netball’s current broadcast deal, which was agreed with Channel Nine in 2016, expires later this year
It is a very different environment to the initial broadcast deal struck in 2016 with Nine covering the production costs while the network and the sport’s governing body came to an arrangement to share advertising…
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