New mobile abattoir Provenir is driving change in the Australian meat industry – News + Articles

Livestock are typically transported to a meat-processing plant, usually involving long distances and stressful conditions. When animals are stressed they produce adrenaline, triggering a chemical chain reaction that causes the muscles to tense up and the fat to break down, compromising the taste and tenderness of the meat. “The more stress points you put into the animal, the more you lose all of the hard work that has been put in before that,” says LaBrooy.

Provenir, by contrast, brings the processing to the property. The state-of-the-art mobile abattoir employs a mix of technology and psychology to ensure animals are given the benefit of a stress-free slaughter.

This has won over many cattle producers, including Gillian Sanbrook…