General
Mysterious tourism ad linked to ‘CU in the NT’ campaign directs visitors to South Australia
There were lovers, and there were haters, but the gonzo “CU in the NT” tourism campaign may have just been trumped.
Key points:
- A new South Australian domestic travel ‘campaign’ was launched yesterday
- But SA tourism authorities say they have had nothing to do with it
- A trail of clues links it back to the creators of one of the more infamous branding exercises of recent times
In a snazzy press pack, a new South Australian domestic travel campaign was launched yesterday, inviting visitors to “go down south, with your mouth”, replete with its own YouTube channel and social media.
It features a video with aerial flyovers of vineyards and coastlines, sumptuous wine pouring into glasses by open fires and a professional logo.
But there’s a catch:…
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