Entertainment
Mulan release on Disney+ marks the end of business as usual for movies – Sydney Morning Herald
Circumstances have forced Disney’s hand, but they have also given the studio enormous licence to experiment – and the whole movie business is watching.
It used to be the kiss of death for any movie the dreaded “straight to video” (and, later, DVD or digital) tag. But the release on Friday of Mulan on Disney+ may mark the moment the straight-to-digital strategy went from $2 shop to upmarket boutique, and not just because it will cost you $34.99 (on top of your $8.99 monthly subscription) to watch at home.
The straight-to release has had a reputational makeover in the past few years, thanks to big-name directors making movies for Netflix et al. …
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