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“Mulan” Opens Softly In China, Well On PVOD? – Dark Horizons

Disney’s live-action “Mulan” opened theatrically in China this weekend and collected $23.2 million, a decidedly underwhelming result for a film engineered to appeal to Chinese audiences. The film hit political controversy twice, first due to star Liu Yifei’s …

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Disney’s live-action “Mulan” opened theatrically in China this weekend and collected $23.2 million, a decidedly underwhelming result for a film engineered to appeal to Chinese audiences.
The film hit political controversy twice, first due to star Liu Yifei’s social media posts last year and more recently over filming in Xinjiang. All of it contributed to the movie’s release being unable to get much media coverage or promotion in the Middle Kingdom. So far theatrically the $200 million-budgeted…

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