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Microsoft’s latest surprising move just might scare Google – ZDNet

It wasn’t a big announcement. But it may show that Microsoft now means business in Google’s most cherished arena: Search. Of course, Redmond denies it.

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The new Microsoft Bing. A gift from branding experts.
Screenshot by ZDNet
It happened quietly.
Some of the most powerful happenings do.
Here was a blog post, discreetly placed, with seemingly anodyne intentions. It was entitled: “Microsoft Bing: The search engine that gives back.”
When you search on Bing, you can now give a little money to your chosen charity through a new idea called Give With Bing.
But wait, that headline. Microsoft Bing? Microsoft Bing? Could it be that Microsoft is now…

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