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Microsoft takes aim at cloud communication market with calling and texting services – CNBC

Microsoft is taking the technologies for messaging and calling inside of the Teams app and allowing customers to incorporate them into their own applications.

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Microsoft on Tuesday announced developer tools for enhancing applications with calling and texting capabilities at its Ignite conference for IT workers.
The launch demonstrates one of the ways Microsoft is trying to grow its cloud business by entering smaller individual markets. The company might persuade existing customers to try these tools instead of forming relationships with smaller software companies.
The collection of Azure Communications Services from Microsoft includes application pro…

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