Microsoft Says Xbox Consoles Have Always Been Sold at a Loss – PCMag AU

(Photo by Louis-Philippe Poitras on Unsplash)
It’s a well-known fact that when a new games console launches it’s typically sold at a loss. With hardware revisions and mass production ramping up, the costs fall and the console should eventually becomes profitable. However, that’s never happened for an Xbox console according to Microsoft.
As Protocol reports, Xbox business development vice president Lori Wright is a third-party witness in the Epic vs. Apple trial. Epic’s lawyer Wes Earnhardt asked…

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