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Microsoft rebrands Bing (and we’re not sure what to think) – Creative Bloq

Was this really the best name available?

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Microsoft’s Bing might not be the most popular search engine on the web, but that doesn’t mean it isn’t deserving of a fresh coat of paint every now and again. The company has just announced a new name and logo for the service and one is much more impressive than the other.
The new logo (below) is a more contemporary take on the lowercase ‘b’, with a friendlier curved design as opposed to the original’s more geometric aesthetic. Eschewing the current flat design trend, the new symbol’s subtle g…

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