Entertainment
Michael Jordan’s Nike Contract Is Still The Richest Athlete Endorsement – Boss Hunting
Thirty-six years ago on this day, Chicago Bulls’ rookie – Michael Jordan – inadvertently changed the game by signing a Nike contract. Here are the numbers.
Thirty-six years ago today, Chicago Bulls rookie – Michael Jordan – inadvertently changed the sneaker game (in more ways than one) by signing a Nike contract after Converse failed to meet his demands.
As of last financial year’s end, estimates placed the entire Nike Air Jordan brand at approximately US$3 billion in value – with MJ himself having pocketed over US$1.3 billion since that fateful day in 1984. And as Forbes notes, despite the Michael Jordan Nike contract irrefutably establishing the…
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