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Michael Hill Jeweller launches Christmas campaign via CHE Proximity – AdNews
The emotive campaign is based on the premise of helping a loved one rediscover their sparkle.
Michael Hill Jeweller has launched its Christmas brand campaign in collaboration with CHE Proximity, based on the premise of helping a loved one rediscover their sparkle.
The film shows an all too familiar chaotic evening routine for mum, kids, and the family dog, which culminates in a bedtime story.
Mum resonates with the lead character who, at the end of a year of endless debacle, realises that she had lost her sparkle.
This doesnt go unnoticed by her kids, and on Christmas Day, mum spots a…
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