Messenger launches a new chat plugin for business websites to reach non-Facebook customers – TechCrunch

Facebook is making it easier for businesses to leverage its Messenger service on their own websites. The company in November 2017 first launched a new customer chat plugin that allowed customers to talk directly with a business on the business’s own website using the Messenger service. However, that plugin had required the website visitors to be logged into Facebook, limiting adoption. Today, that’s changing, Facebook says.
The prior version of the plugin may have worked for smaller businesses …

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