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Merino Sisters head marketing campaign as Australian wool trade becomes more reliant on China – ABC News
A quirky commercial spruiking the Merino Sisters as ambassadors for “prestigious, most-coveted” Australian wool has already been seen 230 million times as the industry…
Three sheep are helping round up a retail revival for Australian wool in China.
Key points:
- China is now buying 83 per cent of Australia’s wool clip, up from 76 per cent or 423 million kgs in 201819
- The Australian Wool Exchange Eastern Market Indicator is 1,138c/kg, down 456c/kg last year
- A new marketing campaign featuring the Merino Sisters is lifting retail demand for wool in China
So far, 230 million people have seen the quirky commercial of ‘the Merino Sisters’ spruiking the prestigious and versatile…
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