McDonald’s revamps worldwide packaging designs

McDonald’s has unveiled new packaging designs created by Pearlfisher, which will soon be launched worldwide. 

The creative agency made use of simple yet bold graphics to illustrate the signature menu instead of following prominent on-pack messaging. 

Described by Pearlfisher as a bold graphics system that aims to “bring a sense of joy and ease”, the design served to simplify and modernise the packaging of the fast-food company’s boxed and wrapped products.

The packaging designs include cool blue waves on the Filet-O-Fish clamshell and golden melting cheese on the Quarter Pounder with Cheese. 

“Our task was finding out what was really special about each menu item to design a system that would make it…