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Matthew Pavlich: How Cristiano Ronaldo flipped the script on megabrand Coca-Cola – Wide World of Sports

‘Ronaldo showed the reverse is also true’

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Do what you believe in, or do what you have to do? Be authentic and independent, or toe the company line? These are questions many people ask themselves daily.
The choices are often not mutually exclusive, but when someone decides to do something original,…

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