Sport
Marketing pitch: Why what you see at home on the field is not the real deal – Sydney Morning Herald
Cricket Australia has done away with on-field advertising, though only eagle-eyed viewers at home would have noticed the difference.
Not only would purists appreciate the clean field, this column has been told it is a neater look for sponsors, and the groundskeepers appreciate not having the paint seep into the soil.
A CA source has indicated the arrangement will continue next season when, hopefully, the sport will not be encumbered by as many restrictions related to the pandemic.
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