Louis Vuitton unveils its ‘water pillar’ Ginza flagship in Tokyo

Louis Vuitton Japan has unveiled a completely new look for its Namiki-dori Ginza store, the luxury retailer’s second flagship to house a cafe.

The store design is a result of a collaboration between two architects – Jun Aoki and Peter Marino – who were behind the famous design of the Louis Vuitton Osaka flagship.

Located in the Tokyo Ginza Asahi building, the revamped outlet spans seven floors. Its external design was inspired by the water surface of Tokyo Bay, with the exterior designed by Aoki, featuring two-layer glass walls resembling waves of water.

Upon entering the store, giant jellyfish are carefully displayed, “floating” inside the store. Other water-related elements can be…