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Loss of Honor – Huawei sells off its secondary mobile phone business – Digital Camera World

The Honor brand of smartphones is sold off to its distributors, as Huawei try to make sense of a difficult year

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Chinese telecoms giant Huawei has sold its Honor sub-brand of mobile phones. Honor had been a way for Huawei to create lower cost cellphones to appeal to a younger audience, but has now been forced into selling off its favorite child due to what it calls the “tremendous pressure” it has been facing this year in its consumer business. It cites the “persistent unavailability of technical elements” for its mobile phones as the key issue for selling off the seven-year old brand. 
In addition to the…

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