Lorna Jane taken to court over ‘anti-virus’ activewear as ACCC focuses on dodgy pandemic claims

The consumer watchdog is taking Australian activewear brand Lorna Jane to court for trying to sell clothes they said could protect against coronavirus.

The company came under fire in July, after it claimed on its website that its “anti-virus activewear” prevented and protected against infectious diseases.

“LJ Shield breaks through the membrane shell of any toxic diseases, bacteria or germs that come into contact with it, not only killing that microbe but preventing it from multiplying into anymore,” its website stated at the time.

The company was subsequently fined almost $40,000 in July by the Therapeutic Goods Administration (TGA) for making these claims.

Now, the Australian Competition and Consumer Commission (ACCC) is taking the…