Business
Lorna Jane taken to court over alleged claims its activewear is ‘anti-virus’ – The Guardian
Australian Competition and Consumer Commission alleges company said its clothes could eliminate Covid-19 and stop it spreading
Popular activewear brand Lorna Jane is being taken to court by the consumer watchdog for allegedly falsely claiming its clothes could eliminate Covid-19 and stop it spreading.
In July the company claimed its anti-virus activewear had been sprayed with a substance called LJ Shield, which protected people against pathogens.
Advertisements on the brands website, stores and on Instagram used the tag Cure for the Spread of COVID-19? Lorna Jane Thinks So.
The Australian Competition and Consumer Commission…
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