Health
Lorna Jane leverages fear in ‘anti-virus’ activewear claims – The New Daily
Lorna Jane is using “distasteful, cheap and exploitative” marketing techniques, leveraging COVID-19 fears to try to sell its latest activewear range, a
Lorna Jane is using “distasteful, cheap and exploitative” marketing techniques, leveraging COVID-19 fears to try to sell its latest activewear range, a marketing expert says.
The company’s new range LJ Shield is “anti-virus activewear”.
It claims its clothing has a chemical-free treatment applied to it that will protect its wearer from viruses and bacteria.
By Thursday morning, after a report by ABC’s Hack on Wednesday night, the tagline had been amended to “anti-bacterial”.
“LJ Shield break…
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