Health
Lorna Jane accused of “distasteful, cheap and exploitative” marketing ploys over ‘anti-virus activewear’ claims – SmartCompany.com.au
Lorna Jane is using “distasteful, cheap and exploitative” marketing techniques, leveraging COVID-19 fears to try to sell its latest activewear range LJ Shield, says one marketing expert.
Lorna Jane has been forced to defend the ‘anti-virus’ claims it put on its new range, LJ Shield. Source: Instagram
Lorna Jane is using distasteful, cheap and exploitative marketing techniques, leveraging COVID-19 fears to try to sell its latest activewear range, a marketing expert says.
The companys new range LJ Shield is anti-virus activewear.
It claims its clothing has a chemical-free treatment applied to it that will protect its wearer from viruses and bacteria.
By Thursday morning, after…
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