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Listen up! Why brands that really hear their customers will have the most success with voice assistants – SmartCompany.com.au

The popularity of voice assistants is an opportunity for businesses to interact with more customers across generations. Here’s how to use it effectively.

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There are more than three billion voice assistants globally. Source: Morning Brew/unsplash
Whether its Alexa activating your morning routine, Sonos playing your favourite tune, asking your microwave to defrost your meal, or a Smart Bulb to activate your lights, the commands we make are becoming increasingly voice-led.
By early-2019, there were already 3.25 billion voice assistants globally across Google assistant Siri, Amazon’s Alexa, Microsoft’s Cortana, the Samsung-developed Bixby, and Alib…

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