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Liberty Financial hits ASX with $2b valuation – The Australian Financial Review
Non-bank lender Liberty Financial, whose shares have popped upon listing on the ASX, is confident it can steal mortgage business from major banks.
We are seeing a resurgence in demand for housing its like the traditional spring season was delayed and is making its way to market now, Mr Boyle said.
But with major banks using cheap funding lines to offer aggressive, sub-2 per cent fixed rate mortgages, he said Liberty would not pursue a price-based strategy because we cant win against the majors on price. Ours is a service and solutions based strategy. This is a reference to Liberty’s broad range of products, including areas the banks have been…
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