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LG wants consumers to ‘rediscover good’ after rough year – The Australian Financial Review

LG Electronics is asking consumers to “rediscover good” in its first brand campaign in more than a decade as it seeks to regain…

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LG conducted consumer research during the height of the pandemic in Australia to assess how it could best reach existing and new consumers.
And some of the really big things that came out of that was that in the wake of all the upheaval, home was a source…

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