Technology
LG to outsource budget phone production and shift focus to flagships – XDA Developers
LG plans to outsource budget and mid-range smartphone production to ODMs and shift focus to upcoming flagships.
In an attempt to bring its struggling smartphone business back on track, LG started 2020 with a new strategy. As detailed in LG’s 2019 financial report, this strategy aimed to shift focus from premium flagships, like the LG G-series, to “mass-premium and mass-tier 5G products,” like the LG Velvet. The report also revealed that the company planned on improving cost competitiveness by “proactively utilizing ODMs in mass-tier products.” But while LG has already realized the shift to mass-premium and…
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