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Lexus Copies Adidas With ‘All In’ Campaign Slogan For 2021 IS – CarScoops
Lexus is looking to entice young, passionate customers with the 2021 IS sports sedan.
Lexus’ overly enthusiastic marketing team has come up with a dynamic and youthful way to promote the 2021 IS. They’re pointing to sneakerheads, audiophiles, gamers and other types of people that are “all in” on their passions, something IS buyers might also feel when looking at the Japanese sports sedan.
Thing is, the “All In” campaign slogan was already taken, although that shouldn’t put you off when it comes to the new IS.
Anyway, Adidas came up with an identically-named campaign back in 2011,…
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