Technology
Leaked Amazon Documents Reveal New Targets For Echo Buds Are Non-Tech-Savvy Shoppers – Gizmodo Australia
Amazon internal documents have revealed the company is targeting low income consumers with limited tech knowledge with new Echo Buds.
Amazon is trying to beat its competition by giving its new Echo Buds wireless headsets at a more affordable price than Apple, Google and Samsung, according to internal documents obtained by Insider.
According to the internal documents, the company is primarily targeting shoppers who earn less than $US50,000 annually with the Echo Buds, codenamed Powell.
It’s hardly surprising that Amazon is trying to beat the competition price-wise, but it is interesting to see the specific demographic they’re honing…
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