Business
Land Rover loses trademark appeal against ‘copycat’ Ineos Grenadier – Drive
Land Rover’s attempt to trademark the Defender design in the UK has been unsuccessful, clearing the path for the start-up Ineos Grenadier.
07 Aug 2020
This decision comes after Land Rover appealed the decision of the UK Intellectual Property Office, when it found the design is not distinctive enough.
In those proceedings – Land Rover versus the Ineos Group, which recently unveiled the Grenadier off-roader – both car makers presented evidence through hand-picked expert witnesses.
The findings said that while the original design of the Land Rover Defender might be significant to some specialists, it also “may be unimportant, or ma…
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