Business
Kia boss to electrify brand with relaunch – report – CarAdvice
Kia CEO Ho-Sung Song is preparing to relaunch the company as it begins rolling out a range of electrified cars. In an interview with Automotive News, Mr Song revealed…
Kia CEO Ho-Sung Song is preparing to relaunch the company as it begins rolling out a range of electrified cars.
In an interview with Automotive News, Mr Song revealed the Korean car company would align itself with a younger customer base as it transitions away from traditional combustion powertrains.
It’s expected Kia will announce its future product plans in more detail, as well as unveiling a brand-new logo.
Known internally as ‘Plan S’ – with S meaning ‘shift’ – the move is designed to pitch…
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