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John Borghetti: why Virgin Australia “had to attack Qantas” – Executive Traveller

Virgin’s move to go head-to-head with Qantas was less a matter of choice than a matter of survival, says the former CEO.

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Former Virgin Australia CEO John Borghetti has defended his strategy which took the airline from the low-cost Virgin Blue to a full-service and full-throated Qantas competitor, saying his ambitious “…

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