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Jack Thompson launches ‘Jeep Wave’ campaign for new customer initiative – Mumbrella

Jeep has a new campaign for the launch of Jeep Wave, a new global customer care initiative.The campaign, developed by Cummins & Partners features Jack Thompson,…

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Jeep has a new campaign for the launch of Jeep Wave, a new global customer care initiative.
The campaign, developed by Cummins & Partners features Jack Thompson, the Man from Snowy River, to deliver the initiatives message and the significance of the wave between passing Jeep drivers.
Thompson said: Ive always felt that exchanging a wave on a country road is a classic form of bush courtesy. Its a typical Australian gesture.
The campaign features Thompson exchanging waves with different Australian…

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